THE NAWR WINE & HEALTH TOOLKIT
Welcome to the NAWR Wine & Health Toolkit. As public health messaging around alcohol continues to evolve, independent retailers need accessible, authoritative resources to protect their businesses, engage consumers, and push back against biased anti-alcohol information. This toolkit provides three practical resources to help you communicate effectively and counter misleading claims:
- Social Media Posts: Ready-to-use images and messaging to use on your social media channels that push back against anti-alcohol claims.
- The Retailer’s Voice: An interactive AI tool that helps you quickly draft compelling letters to editors and writers who have written biased, anti-alcohol articles
- Health Claims Database: A reference guide providing fact-based responses to common anti-alcohol claims.
Explore the resources below to start advocating for your business and customers.
| The Retailer’s Voice | Social Media Images | Health Claims Dossier |
| Your tool for quickly drafting responses to biased, anti-alcohol articles (Password Protected) CLICK TO ACCESS |
Your social media tools for pushing back on social media. CLICK TO ACCESS |
A compendium of answers to the most common anti-alcohol claims CLICK TO ACCESS |
IF YOU DON’T HAVE YOUR PASSWORD
FOR THE RETAILER’S VOICE PAGE,
CONTACT TOM WARK: [email protected]