Posts Categorized: Retailer Marketing

The Present and Future of Wine Retailing

Online wine specialists are siphoning off more engaged consumers from the supermarket, which has captured the bulk of wine sales. An article in Drinks Business notes that this is just one of the conclusions drawn by Richard Halstead, CEO of Wine Intelligence, a consulting firm in the UK, that in London recently reported on a… Read more »

Wine Retailers, Third Party Marketers and New York

Many wine retailer will have noted the increase in what are called “Third Party Marketers” (TPM) over the past few years. These TPMs are essentially unlicensed advertisers that put a wine or set of wines in front of their readers. Some TPM have very large audiences. Lot 18 and Amazon.com are among two of the… Read more »